A review of photography- and iPhoneography-related products, apps, and more.

A Look at the Huawei P10

Advances in smartphone technology has been phenomenal over the last few years where you can search through the steps to finding a rehab for example. From larger screens to dual lenses on the back, every manufacturer from Samsung to Apple to LG has been pulling out all the stops to attract new customers and gain more market share. So wouldn’t you think it’s crazy for another manufacturer to try and compete with the already well-established brands? Why did an unknown manufacturer like Huawei enter the very competitive North American mobile phone market now of all times? While Huawei may not be a familiar name to folks living here in North America, it is actually one of the top three largest manufacturers of mobile phones in the world. That’s why. When you want to get great discount on laptops at https://www.groupon.com/coupons/stores/lenovo.com.

Their latest flagship phone to hit the North American market is the Huawei P10. This beauty of a phone sports a 5.1″ IPS-NEO LCD capacitive touchscreen, 1080 x 1920 pixel resolution, their Kirin 960 chipset, and the feature that I find the most attractive: dual Leica lenses on the back (20mp and 12mp f/2.2 lenses with optical image stabilization).

Before I delve into the details of the camera and lenses, I should let you know that this review isn’t meant to be technical by any means. I won’t go into details about the phone’s specifications, the Android 7.0 (Nougat) operating system it came installed with, nor anything else apart from the camera and lenses that I was most intrigued about.

This demo unit was provided to me by Bell Canada and Huawei Canada as I worked with them on a social media campaign over on Instagram. You can check out the video they made of me here. This blog post wasn’t a requirement of the social media campaign, so I’m really just doing this for my own purpose. Also, I did give back the phone, so I no longer have it in possession unfortunately.

So now that we have that taken care of, let’s begin!

The Look

At first glance it may look like just an ordinary smart phone, but when you feel it in your hands, you’ll notice something a little different about it. Before I was even told about it, I noticed the smooth feel and finish to the matte look of the black version of the phone that I received. I was told the blue micro-textured phone feels even better in your hands!

The front of the phone comes with an anti-scratch protector that is already on when you receive your phone. You can take this off if you really don’t like it, but I’ve heard the glass underneath can scratch easily if done so.

The dual Leica lenses on the back of the Huawei P10.

The Camera

The Huawei P10 sports two Leica lenses that are optically stabilized on the back: One 20mp monochrome optic and another 12mp colour optic, both at f/2.2. Combined, they give you a lot of options when taking photos with it. The front facing camera is an 8mp f/1.9. So what does this mean? According to Huawei, it provides better low-light capabilities, clearer images, and great colour rendition.

The dual Leica lenses on the back of the Huawei P10

I love testing the limits of camera phones, so I took the camera and shot several shots during sunrise and sunset hours, where light is low. Let’s see how it did, compared to my iPhone 6s Plus, and my Nikon D800.

The native camera app has a lot of information readily available on the screen. This information is quite handy to have at a glance, letting me know what settings I’m currently shooting at.

The Gallery app on the Huawei P10 is your standard photo browser. One thing I did notice was that it was not able to render RAW files very well. For one reason or another, any photos that were taken in RAW (dng format), were slightly blurred when seen in the Gallery app.

At first, I thought to myself that I was taking way too many blurry shots, and started deleting them from the app—only to realize later on that I was actually deleting the RAW files, which were perfectly in focus when viewed in other editing apps. This needs to be addressed in an update, if it hasn’t been already.

The Gallery app on the Huawei P10.

Different Shooting Modes

The Huawei P10 comes with several shooting modes built in right inside their native camera app. Now that’s convenient since you don’t need multiple apps to do multiple things, much like you need with the iPhone. A look at all the options reveals several modes including monochrome, Time Lapse, Long Exposure, and more. As a sucker for long exposures, I just had to test this out. I will note that one of the disadvantages of using any of these additional shooting modes is that the camera will no longer capture these images in RAW format. As soon as you use these modes, it will automatically create a jpg for you.

The many different camera modes on the Huawei P10.

Long Exposure Mode

Long exposures on mobile phones are done quite differently from dSLRs. The exposure time is actually not the time the sensor is exposed like a dSLR, but is rather the total time of the video it takes. The camera app then super-imposes the multiple frames it caught within the video, into the still photo to mimic what a traditional dSLR creates. This has some pros and cons to it, like anything else.

The advantage is that you will likely not get many over-exposed images, much like you may with a dSLR. Any stationary objects will be sharp, while any moving objects will be detected by the camera and appropriately treated to mimic a long exposure. This actually works really well—I tested this out when I went camping and I was amazed at the results.

Taken with the HDR mode on the Huawei P10

And the same photo taken with my Nikon D800, edited in Lightroom, which changes the tones quite a bit from the Huawei P10 version.

Sunrise taken with my Nikon D800.


Low-Light Mode

In Low-light mode, the camera will take multiple photos in a span of 30 seconds. It then combines all photos to retain details in the low-light areas, and produces one solid image with some impressive results.

Taken at sunrise with the Huawei P10

And as a reference, here’s a photo taken at the same time without the use of the low-light mode, also taken with the Huawei P10. You’ll notice there is a lot more grain visible in the photo.

Single-shot photo taken in normal shooting mode.

And here’s a photo taken at the same time with my Nikon D800, and edited in Lightroom with my standard editing. It’s not as sharp as the low-light version taken on the Huawei P10, but that can be changed in Lightroom.

Photo taken at sunrise with my Nikon D800.

Here’s another set taken with the Lone Exposure mode on the Huawei P10, compared to one I took with the Nikon D800. I find that a lot of noise reduction happens on these images from the P10, which smooths out much of the detail in select areas.

Photo taken with the Long Exposure mode.

And the version from my Nikon D800, taken with a 70-200mm f/2.8.

Long Exposure taken with my Nikon D800.

I don’t have this version taken with an iPhone 6s Plus, but I can say that it would be very difficult to get similar results to what I got from the native camera on the Huawei P10.

Monochrome Mode

The monochrome mode strips any colour information out of the file, leaving you with a black and white image. The 20mp sensor it uses is pretty nice. I love shooting in monochrome as it enables me to concentrate on different aspects of a scene, like textures, patterns, and composition without any colour information to distract me.

Taken with the Monochrome mode on the Huawei P10, and edited in VSCO.

Another example of how sharp images turn out on the Huawei P10.

Taken with the Monochrome mode on the Huawei P10.


Overall I really liked the camera portion of the Huawei P10. I can’t attest to the phone’s capabilities as a phone since I rarely used it as such. But with advanced shootings modes, RAW capabilities, and two dual Leica lenses, this camera packs a punch and is a great contender to other mobile phones out in the market right now.

The Huawei P10 compared to the iPhone 6s Plus.

While the standard HD screen resolution is nothing to write home about, it is sufficient for everyday use, and I don’t find it to be too much of a negative aspect for this phone. The screen is bright enough to use on a sunny day outside, and the slim bezel looks great—although I will admit that my fingers had inadvertently touched the screen on the side on more than one occasion.

The red power button on the side of the Huawei P10.

The Huawei P10 is a great phone with an exceptional camera and lenses. But I find that even with this, it’s probably not enough for me to retire my iPhone 6s Plus for this particular model. Already heavily invested in the Apple ecosystem with an iMac, a Macbook Pro, and an iPad, the phone that takes me away from all of this will have to be truly special.

For those that are not already invested in any particular ecosystem though, I would definitely recommend taking a closer look at this phone for your needs.

Product Review: Oowa Lenses

Mobile photography has become so popular within the last few years thanks to the advances in the technology mobile devices use. With iPhones spitting out billboard-worthy photos, there seems to be an ever-growing trend to see which mobile device can capture the best image. Using just the device, however, may have its limitations—and that’s where the accessory industry comes into play. With so many options to choose from though, how are we to know which one is worthy of your money? Go to a best site – SecurityInfo to learn more about security gadgets to protect you.

Oowa, started as a Kickstarter campaign, and with their lenses created by DynaOptics Ltd., claims they are “revolutionizing mobile photography with free-form optics.” Free-form optics? Here’s what they say about this, taken directly from their website:

“Our patent-pending, free-form technology is uniquely optimized for translating the image circle onto the iPhone’s rectangular sensor. This results in superior edge-to-edge image quality with no dark corners and no color bleeding. Mobile photography will never be the same again.”

Oowa free-form optics technology

In short, their lenses are optimized to the device’s rectangular sensor by way of optimizing a rectangular portion of the image area of their lenses. This sounds fancy and all, so I was excited when I received an email from them to test out their set of iPhone lenses. Are they really revolutionary though? Let’s find out!

Oowa Pro Kit contents

Note: This review isn’t intended to be technical in any way—there will be no studying graphs or charts here. My on-the-field photos are taken and observed as is, giving you real-world examples. While test charts and graphs may prove one set of lenses to be sharper/better than another, seeing things out on the field is how I like to determine the lenses to use for my purposes.

Oowa telephoto lens with lens hood

All sample photos are taken with an iPhone 6s Plus. All sample images have been resized for the web. Other than that, they are unedited images as seen from the iPhone camera.

Oowa wide angle lens out in the field on an iPhone 6s Plus

The Oowa set of lenses that were sent to me have a close competitor to them, called Moment—which also started as a Kickstarter campaign. Where I can, I have compared the photos created with Oowa lenses with those made with the Moment set of equivalent lenses. If you’re interested in seeing my review on the Moment set of lenses and cases for my iPhone, you can read the Moment lens and case review here.

The Pro Kit

The Pro Kit consists of a case for your phone that acts as the adaptor to their lenses: the 15mm wide angle lens, and the 75mm telephoto lens. The telephoto lens also comes with a flare hood, and both lenses come with a lens cap to protect the front glass, and a lens pouch to carry each lens in.

Oowa Pro kit contents

The Case

The Oowa case is simple, minimal, and to my surprise, quite comfortable to hold. It’s sleek and smooth design adds minimal bulk to your iPhone, which is always great. The button openings on the case are big enough for you to access the buttons, but I find that the buttons are inset too much to actually be able to switch and/or press the buttons with ease. Perhaps this is just my bulky fingers, but I find the need to use the tips of my fingers to actually make use of the buttons. This isn’t a deal-breaker, but is just a little inconvenient at times.

Oowa case with button holes

The case is made of plastic, but seems sturdy enough to withstand low-impact moments. The flat back is actually quite slippery to the touch, so I have had instances where it has easily slipped out of my hands. The purpose of the case is to be able to attach their set of lenses on to the iPhone. This is done through the threaded opening surrounding the camera area. There are no markings or anything, which can be problematic to some as I’ll explain further below.

Oowa lens attachment thread on the case

The Lens


As a photographer who loves taking landscape photos, I love wide angle lenses. The photos that come out of them pull you into the scene and surround you with beauty. At 15mm, this is much wider than the 18mm wide angle lens I was using with my iPhone. How does this compare with the regular iPhone lens? Let’s see!

iPhone 6s Plus Lens vs. Oowa 15mm

You can slide the slider left or right to see the image taken with the iPhone’s native lens (slide right), and compare that with the image taken with the Oowa 15mm lens (slide left).

You’ll likely notice quite a big difference in terms of field of view. The 15mm is significantly wider than the iPhone’s native lens on the iPhone 6s Plus, as can be seen by the extra trees you see. If we take a look at the corner areas, you’ll see that while the iPhone photo has a relatively decent image quality, the Oowa lens tends to suffer a bit. The finer edges of the branches get blurred—especially at all four corners of the image.

Oowa 15mm vs. Moment 18mm

Now, let’s compare this same image taken with the Oowa 15mm wide angle lens (slide right) with the Moment 18mm (first generation) lens (slide left)!

From day 1 I’ve always noticed vignetting and distortion with this lens, as you can see in the photo above. I should mention that Moment just recently came out with a newer version of their wide angle lens, so that may have solved some of the issues that were plaguing this initial version.

Here’s another example where you can see the Oowa 15mm (slide right) has slightly better image quality edge-to-edge, compared with the Moment 18mm (slide left).

If you look closely, you’ll notice how the image quality from the Moment wide angle lens suffers at all four corners, with some light fall-off. Comparing that with the Oowa 15mm wide angle, I would say the Oowa lens has a slightly better image quality, and next to no vignetting, which is thanks to their free-form optics. Way to go Oowa!

iPhone 6s Plus Lens vs. Oowa 75mm

This Oowa telephoto lens zooms, which is 2.5x closer than the standard iPhone lens, can get a bit closer to the subject than my Moment 60mm lens. This is great for when you want to capture the moment but aren’t able to get physically closer. Slide right for the iPhone version and slide left for the Oowa telephoto version.

Similarly to the initial comparison from above, the image quality of the Oowa 75mm is slightly lower than that of the iPhone 6s Plus native lens. This can be seen primarily around the corners where the branches are all blurred together.

Oowa 75mm vs. Moment 60mm

Comparing the same image with the Moment 60mm lens (slide left), I would again agree that the Oowa 75mm (slide right) has a slight advantage with overall better image quality and next to no visible vignetting.

Something Strange

When using the Oowa 75mm lens attachment, I noticed something strange that doesn’t happen with the iPhone nor Moment 60mm lens. Depending on the angle at which I take my photo, the four corners of my image will be significantly blurry. If you look at the image below, it can be seen that a large part of each corner is blurred.

And here too…blurred and coloured corners.

In most cases, I angled the iPhone slightly up from the level position, to see the corner area of my image discoloured and/or blurred. This would likely have to do with the internal lens configuration of the Oowa 75mm but it’s something I would say needs to be fixed in a future version. Given this, I would only be able to use the Oowa 75mm when taking photos level to the horizon.

Here is another example of where this happened, although it may be a little more difficult to tell with all the details. Fortunately this did not happen with the Oowa 15mm wide angle attachment.

Connecting the lenses to the case

This may not sound as important as the quality of the images taken with these lenses, but it’s a functionality issue that in my opinion affects the overall use of the system. I mentioned earlier that there are no markings on the lenses or the case, which makes you wonder, how do you connect the two?

Looking at the other side of the Oowa lens there are no obvious markers

The team at Oowa has created a video on this, which explains that you need to align the vertical tabs seen on the back of each lens, with the top and bottom of the opening on the case. You then simply twist clockwise to attach the lens. In theory this works great. But when you’re out in the field, you may be pressed for time, or completely forget about those two small tabs (which I ended up doing when I first went out with the lenses). When you’re in a rush, the last thing you want to do is to stop, look at the lens and carefully align the tabs to the opening. I would love to be able to just swap and go. Traditional SLR lenses—and even other mobile device lens attachments—have markings on both the body and lens (or case and lens), which act as a simple and quick way to properly attach the lens to the body/case. With these Oowa lenses, I can’t do this without having to look carefully and align.

While this doesn’t affect the quality of the image, I find this to be a little cumbersome and hope they fix this in a future version.

Align the top of the case (shown here) to just right of the logo on each lens, and twist clockwise until it attaches

As an alternative, I’ve devised my own way of quickly attaching the lens, as shown above. Align just past the Oowa logo and keep twisting clockwise until the lens locks into place. I’ve had about a 90 percent success rate with this method, and it works more or less with both the wide and telephoto lenses.


I love using lens attachments to expand the photographic ability of my iPhone, but especially appreciate it when these attachments do a fantastic job at retaining image quality. My experience with my first set of lens attachments proved a little disappointing as it suffered from blurred corners and a lot of vignetting. These Oowa set of lenses, however, are a marked improvement over my Moment set of lenses, and thanks to their free-form optics, I am really happy to see that they have done away with vignetting around the corners. The image quality at the corners still do suffer a little, but again, not as much as my Moment lenses.

This strange reflection I got with the 75mm lens, however, is problematic, and I really do wish they fix this in a future version, since this limits the angle in which I can use this lens.

The method of attaching these lenses to the case can also use some improvements so that I don’t have to think about how to go about doing it while out in the field. Every second counts when you’re trying to take photos of sunrises, and I don’t want to miss a moment trying to attach a lens to my camera.

The build quality of these lenses are solid, and I can see them withstanding some heavy use. I’m happy with the image quality coming out of them, but still yearn for the time when we can get very sharp picture quality edge-to-edge.

Disclaimer: These Oowa lenses were sent to me by Oowa for review purposes. Opinions are strictly my own.

Do you have any experience with Oowa lenses, or any other mobile phone lens attachments? Let me know how your experience is in the comments below!


Here’s another set of photos comparing the iPhone lens to the Oowa lenses and the Moment lenses.

iPhone Regular Lens

Oowa Wide vs. Moment Wide

Slide right for the Oowa wide angle version and slide left for the Moment wide angle version.

Oowa Tele vs. Moment Tele

Slide right for the Oowa telephoto version and slide right for the Moment telephoto version.

Product Review: Sleeklens Workflow

One of the best things about post-processing may also be the worst thing about it. We have so many choices these days—which is great—but if you don’t know what you’re looking for, you can easily get overwhelmed by the plethora of choices you have in front of you.

Read more

The LG 360 Cam

The LG 360 Camera comes at a time when 360 photos and videos are becoming fairly popular within social media outlets. Facebook, Twitter, and YouTube all support these new formats and photographers are just finding out the potential for them. So when I was given the LG 360 Cam from LG Canada, I knew I had to take it for a spin during one of my many outings.

LG 360 Cam

This post will cover 360 photos taken with the LG 360 Cam. I’ll write another post when I have done a few more 360 videos with the LG 360 Cam.

The LG 360 Cam is essentially a self enclosed camera in a bubble gum-sized package with a 180 lens built on either side. There’s one single button that allows you to take a photo with a single click, or start a video with a slightly longer press of the button. It connects to your LG G5 phone, or iOS device via Blootooth and local wifi. Alternatively, you can control the camera via the 360 Cam app.

The LG 360 Cam and its cover detached.

The LG 360 Cam and its cover detached.

It’s worth noting that to use the LG 360 Cam, you’ll need a micro SD card, which isn’t included in the package. Without one inside the camera, you won’t be able to use it. The camera also requires a wifi and bluetooth connection to your LG G5 or iOS device. One finicky part about the wifi that’s required by the phone and 360 Cam is that if your 360 Cam is on, you won’t be able to automatically connect to any other wifi on your phone. It’s an odd setup but as soon as you turn off the 360 Cam, you’ll be able to automatically reconnect to your usual wifi hotspots again.

The cover of the 360 Cam acts as a holder by inverting and connecting to the base of the camera itself. It’s handy and eliminates the need to carry the cover separately, but on my first outing with the camera, I had completely forgotten about this, hence seeing my hand so close in the 360 image.

LG 360 Cam with the cover acting as a holder.

LG 360 Cam with the cover acting as a holder.

Here’s a 360 photo taken on the streets surrounding Yonge-Dundas Square in Toronto. I was holding the 360 Cam with my hands when I took this shot, so my hands are quite visible if you pan down in the photo. I’ve since discovered that even better than using the cover, a selfie stick does a great job of removing my hands from that position and makes the photo much cleaner.

The camera itself is relatively simple. It does its job taking 180 photos and shines in particular during the day. Chroma noise does start to enter when the light falls so while it’s still possible to enjoy 360 degrees in low-light, I would recommend using it during the day.

LG 360 Cam on my selfie stick makes for a great partner.

LG 360 Cam on my selfie stick makes for a great partner.

Here’s a 360 photo taken shortly after sunset. While it wasn’t completely dark yet, you can see there’s quite a bit of noise present in the shadow areas of the photo. The low light ability of this camera is unfortunately not as good as I’ve seen from other competing cameras, like the Ricoh Theta S.

The stitching of the two 180 degree photos isn’t perfect, with some stitching signs visible throughout—particularly through solid colours like the sky. It’s not too much of a distraction, however, so I don’t mind this imperfection.

Camera Roll

To view the 360 photos and videos that you’ve taken with your camera, the 360 Cam needs to be connected to your phone. When connected, you can go to the Gallery to view all of your media on the 360 Cam. From here, you have the choice of deleting, sharing, or downloading the photo or video to your LG G5 or iOS device.

All the 360 photos and videos on the LG 360 Camera.

All the 360 photos and videos on the LG 360 Camera.

Once you’ve downloaded your 360 photos and videos to your device, selecting the My device option will show you all the media you have on your LG G5 or iOS device. You can then share on any of your social media outlets.

All the 360 photos and videos on your device.

All the 360 photos and videos on your device.

360 Photos Viewed in Camera Roll

When you’re viewing 360 photos in Android’s Camera Roll, you can pan the phone around to view all around the image. It’s a great way to create different angles and perspectives from the shot. In the photo below, tilting my phone while viewing the 360 phone gave this effect. You can see my finger is right by the lens since this is before I discovered the selfie stick method.

Viewing a 360 photo on the LG G5.

Viewing a 360 photo on the LG G5.

And here’s one where I tilted the phone, giving a great angle to a landscape. This almost seems like it was taken with a fisheye lens! This photo was taken with the selfie stick so you can see my finger is nowhere to be found in the image. In fact, you can’t even tell that I’m holding anything at all.

Viewing a 360 photo on the LG G5.

Viewing a 360 photo on the LG G5.

If you choose to view the photo regularly, then you’ll just get this plain view that has a lot of distortion.

A 360 photo viewed normally.

A 360 photo viewed normally.

Or if you really stretch things out, you can be on top of the world.

On top of the world...or farmer's market!

On top of the world…or farmer’s market!

Here’s the 360 view of the farmer’s market, where all of these screen captures were taken from.

Time Lapse on the LG 360 Cam

If you’ve updated the firmware on the 360 Cam after July 2016, LG added the ability to capture time lapse photos. You should have a new icon in the Mode menu when you’re in the camera mode.

The time lapse feature is new since the latest firmware update.

The time lapse feature is new since the latest firmware update.

Select the new icon and you’ll get the current interval setting. To change it, simply select the option and choose a different interval for your time lapse.

Setting the interval for the time lapse feature.

Setting the interval for the time lapse feature.

It’s a great feature that I’m super happy about. The camera will continuously take photos at the interval that you specify until you tell it to stop. You then take all the sequenced images that are in your Gallery, and import them into a third party program that will create your time-lapse movie for you. I have yet to use this, but I look forward to using this feature soon. Perhaps that will be another post as well!

Overall I’d say the LG 360 Cam offers a lot of fun in such a compact camera body. The photos that come out of it may not be high quality images similar to what you get from a dSLR, but it serves its purpose for a 360 image and it can be lots of fun to view them afterwards. The addition of a time lapse feature only makes this camera even better. If you seek additional support for this product you can contact our representatives directly through our help desk platform. Click here to learn more about our help desk.

Have you played with the LG 360 Cam yet? Do you have another 360 camera with similar features? Do tell in the comments below!

A Quick Look at Instagram Insights

Instagram Insights

Instagram Insights

Back in May of 2016 I read that Instagram was testing out analytics features for Instagram business users. At the time I didn’t think anything of it since my account is not recognized as a business. The feature was to give marketers a more accurate view of their followers’ behaviour, so that their brands can accommodate accordingly.

Instagram Insights for Regular Users

This was great for businesses, but what about the regular users? I believe it was a month or so ago that I believe I passed by an article somewhere on the Internet stating that Insights was slowly rolling out to all users. I have no idea where I read this but I figure if I didn’t see any changes on my Instagram account, then I was not affected by this.

I completely forgot about all of that, until today. Today I finally got my notice saying I was able to get more insight into my followers by clicking on a new icon that is now on the top right corner of my profile page. If you don’t have that icon yet, I’m sure in due time the rollout will come to your account too. Just be patient. Alternatively you could convert your account to a business account, in which you’ll automatically get this feature added in as well.

The new icon is located right beside the Settings icon on the top right.

The new icon is located right beside the Settings icon on the top right.

Having a quick look into Instagram Insights, it’s a relatively straightforward feature that even has explanations as to what each graph means. The layout is clean and easy to read, and gives you the data upfront, Instagram is a really big social network where you can find any kind of pictures, from products or food, to beautiful women pictures, although you want anything explicit, for this you’ll need to visit sites as 18PlusPics.com, that have the best adult pictures online.

Front page of Instagram Insights.

Front page of Instagram Insights.

My data currently only shows insights for the last three photos that I uploaded. But as time progresses and I upload more, this data should be updated to reflect this.

60 percent of my followers are males!

60 percent of my followers are males!

I can readily see that of my 132k followers, 60 percent are males. The majority of my followers lay in the 18-24 age range, and come from the United States.

Instagram Insights

Why I don’t have followers on Tuesday or Wednesday has yet to be found. I do know for certain that I’ve had engagement on those days. Perhaps the data only pulls for the last 5 days and that blank on Tuesday and Wednesday refers to last week? Today is a Tuesday after all. And the top city that my followers are from…are from Riyadh? Where is that?

Instagram Insights

It also looks like I should be posting pictures right around 1pm, where the majority of my followers are active on Instagram.

I should be posting right around 1pm to get the attention of most of my followers.

I should be posting right around 1pm to get the attention of most of my followers.

What marketers may be most interested in is your Impressions, Reach, and Engagement. As stated right on Insights, Impressions is the total number of times your post has been seen, while Reach refers to the total number of times your post has been seen by unique visitors. Your Engagement level combines your Likes and Comments (you can see separate statistics for Likes and Comments as well).

Instagram Insights

Filter your results by Impressions, Reach, and more!

It’s no secret the engagement level on my Instagram account isn’t very high, but I knew that this wasn’t reflective of how many people actually saw my photos. The Impressions and Reach stats prove this and I’m happy to see this kind of information on each of my photos.

Impressions and Reach are available for each photo!

Impressions and Reach are available for each photo!

These stats are available through the Insights button, or there’s a convenient Insights link under each of my photos when you view your photo. At the time of this posting, I can only see Insights for the last three photos I’ve uploaded.

Instagram Insights

View Insights for each of your photos!

You can see the Insights without having to leave the page, which is pretty convenient. I can see this being useful if a marketer wants to view their insight for a particular photo that has been uploaded during a campaign.

Instagram Insights

Your Insights are populated without leaving the screen. Convenient!

All of these insights will give me a good idea of what type of photos people generally like, are more prone to engaging with, and will tell me when I should be posting if I care for any of these statistics.

Do you have Instagram Insights on your account? Do they reflect what you thought about your Instagram photos? Do you even care about Instagram Insights? Let me know in the comments below!